The Marketing Strategy of Selecting a Single, Primary Target Market

question 104

Multiple Choice

The marketing strategy of selecting a single, primary target market and focusing all energies on providing a product to fit that market's needs is called a(n) :

• A)perceptual mapping strategy.
• B)behavioural mapping strategy.
• C)brand repositioning strategy.
• D)undifferentiated targeting strategy.
• E)concentrated targeting strategy.

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Definitions:

Close Emotional Bond

A strong, affectionate connection between individuals characterized by feelings of attachment, love, trust, and support.

Surrogate Mothers

Women who agree to carry and give birth to a child for another person or couple, following an agreement before the pregnancy.

Cloth Monkey

Reference to a series of experiments by psychologist Harry Harlow, which demonstrated the importance of care, affection, and social connections over mere sustenance.

Harlow (1958)

A reference to the landmark psychological study by Harry Harlow on attachment, demonstrating the importance of comfort and care over mere nourishment in rhesus monkeys.