A Company Launches a Wide Range of Perfumes

question 76

Multiple Choice

A company launches a wide range of perfumes.Customers can go to the company's store and combine the perfumes in different ways to create unique scents.This is an example of:

• A)mass customization.
• B)brand repositioning.
• C)perceptual mapping.
• D)ideal positioning.
• E)brand extension.

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Definitions:

Competitive Intelligence

The gathering and analysis of information about competitors and the business environment to support strategic decision-making.

Foreknowledge

Prior knowledge or awareness of an event or situation before it happens, often based on experience or intuition.

Upcoming Promotions

Planned marketing activities or sales incentives that are scheduled to take place in the near future to boost demand or awareness for a product or service.

Exploratory Study

A form of research conducted to gain insight and understanding about an issue or topic without specific expectations or hypotheses.