James Lives in a Small Fishing Town and Builds Boats

question 9

Multiple Choice

James lives in a small fishing town and builds boats for a living.He lets his customers choose their own specifications for the boats they want to purchase.This includes the colour, design, and material of the boat.This is an example of:

• A)brand repositioning.
• B)positioning.
• C)perceptual mapping.
• D)mass marketing.
• E)micromarketing.

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Definitions:

Remedy

A means of legal reparation or correction, available through court proceedings, for a wrong or harm suffered.

Testify

To provide evidence or bear witness in a court of law, often under oath.

Expert

A person with a high level of knowledge or skill in a particular area or field.

Metadata

Data that are automatically recorded by electronic devices on their hard drives and that provide information about who created a file and when, and who accessed, modified, or transmitted it. Metadata can be described as “data about data.”