A Company Sells Baseball Bats

question 48

Multiple Choice

A company sells baseball bats.It has a website where customers can log in and choose from out of 50 variations with regard to the weight, length, thickness, and design of the bat.The customers get a bat based on their own specifications.This is an example of:

• A)mass customization.
• B)brand repositioning.
• C)perceptual mapping.
• D)ideal positioning.
• E)mass marketing.

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Definitions:

Violate

To break or fail to comply with a rule or formal agreement.

Multichannel, Multiphase System

A system that involves multiple pathways and stages through which a process or service is completed, often used in reference to service systems with different phases of customer interaction.

College Registrar's Office

The administrative office in a college or university responsible for maintaining student records, managing course registrations, and overseeing the official academic transcripts.

Finite Or Infinite

This term refers to the nature of sets or quantities, where 'finite' means it has a limit, and 'infinite' means it has no end or boundary.