Jimmy's Own Inc

question 27

Multiple Choice

Jimmy's Own Inc.introduces different kinds of snacks for the Asian and European market.In the context of segmentation bases, this is an example of:

• A)geographic segmentation.
• B)benefit segmentation.
• C)demographic segmentation.
• D)loyalty segmentation.
• E)psychographic segmentation.

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Definitions:

Bystander Apathy

The phenomenon in which people are less likely to offer help to a victim when other people are present.

Diffusion of Responsibility

A sociopsychological phenomenon whereby a person is less likely to take responsibility for action or inaction when others are present, often leading to a lack of action in group situations.

Ethnic Identity

A person’s identification with a racial or ethnic group.

Self-Concept

An individual's understanding of the self, comprising thoughts and feelings about personal abilities, appearance, and behavior.