A Sports Goods Manufacturing Company Has Started Creating Marketing Campaigns

question 16

Multiple Choice

A sports goods manufacturing company has started creating marketing campaigns to specifically target the female market.In this case, the segmentation approach used by the company is:

• A)geographic segmentation.
• B)benefit segmentation.
• C)demographic segmentation.
• D)loyalty segmentation.
• E)psychographic segmentation.

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Definitions:

Nominal Gross Domestic Product (GDP)

The total market value of all final goods and services produced within a country in a given period, measured in current prices without adjusting for inflation.

Inflation

A general increase in prices and fall in the purchasing value of money over time.

Gross Domestic Product (GDP)

The aggregate value of all products and services generated inside a nation's boundaries over a particular time frame, serving as a comprehensive indicator of economic performance.

Gross Domestic Product (GDP)

The sum total of the market or economic value of all products and services finalized within a country's geographical limits during a defined period.