The Concept of Being Substantial and Profitable as a Prerequisite

question 21

Multiple Choice

The concept of being substantial and profitable as a prerequisite for market segmentation refers to the fact that:

• A)the customers in a market segment should react similarly and positively to a firm's offering.
• B)market segments should be accessible to firms through persuasive communications and product distribution.
• C)market segments should be distinct from one another for a firm to be able to design products or services to meet their needs.
• D)the buying power of customers in a market segment should be high enough to generate substantial returns from the market.
• E)the preferences of customers in a market should overlap to a great extent.