A Graph Shows Consumer Perceptions of Various Automobiles on the Two

question 121

Multiple Choice

A graph shows consumer perceptions of various automobiles on the two dimensions of sportiness/conservative and classy/affordable.This sample of consumers felt Porsche was the sportiest and classiest of the cars in the study.They felt Plymouth was the most practical and conservative.Porsche is the ideal product when it came to classiness and sportiness, which is represented on the graph as a(n) :

• A)PSYTE cluster.
• B)ideal point.
• C)VALS™ cluster.
• D)introductory point.
• E)target market.

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Definitions:

Low Self-Monitoring

Describes individuals who are less concerned with self-presentation and more authentic in their interactions, often showing little variation in behavior across different situations.

Erroneous Stereotypes

Refers to incorrect and oversimplified beliefs or generalizations about groups or types of people that often lead to misunderstandings or prejudiced attitudes.

Authoritarian Personality

A personality type characterized by rigid adherence to conventional values, submission to authority, and often prejudicial attitudes towards out-group members.

Self-Fulfilling Prophecies

The phenomenon where a belief or expectation, about a person or situation, leads to behaviors that cause the belief to come true.