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A table listing the descriptions of VALS™ categories
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-Cecilia grew up in a poor neighbourhood, so her main concerns are security and safety.She believes in conserving every penny and diligently collects coupons and discount vouchers.She does not indulge in luxuries and is a cautious consumer.Cecilia is uncomfortable with new technologies and is loyal to her favourite brands.Under the VALS™ classification, Cecilia would be a(n) :
Nonconformity
The failure of a product, document, or service to meet specified or implied standards or expectations.
Partially Destroyed
Refers to something that has been damaged extensively but not completely ruined or annihilated.
Contract Void
A contract with no legal validity from its inception, making it unenforceable by law.
Risk
The potential for experiencing loss, damage, or any other negative outcome as a result of action or inaction.
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