Explain the Steps That Marketers Can Follow to Derive a Perceptual

question 28

Essay

Explain the steps that marketers can follow to derive a perceptual map with examples.

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Definitions:

Internal Networks

Connections and relationships within an organization that facilitate communication and collaboration among employees.

Information Flows

The movement of information within or between entities, crucial for effective communication, decision-making, and organizational functioning.

Irreplaceable

Describes someone or something so unique and valuable that they cannot be substituted or duplicated.

Work Performed

The tasks or duties carried out by an individual or group in a job, profession, or project.