Which of the Following Is NOT True of B2C Markets

question 78

Multiple Choice

Which of the following is NOT true of B2C markets?

• A)In B2C markets, consumers buy goods to satisfy their own individual or household needs.
• B)In B2C markets, consumers are heavily influenced by price and personal tastes.
• C)In B2C markets, the number of business buyers is substantially higher than in B2B markets.
• D)Buying decisions in B2C markets are usually made by individuals or families and sometimes are unplanned or impulsive.
• E)The demand for goods and services for B2C markets is often derived from B2B sales.

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Definitions:

Demographic Segmentation

The process of dividing a market into segments based on variables such as age, gender, income, education, or ethnicity.

Psychographics

The analysis of consumer lifestyles to create a detailed profile, helping marketers tailor their strategies.

Behavioral Targeting

An online marketing method that uses web user information to strengthen advertising campaigns through personalized experiences.

Participatory Advertising

A marketing approach that involves the audience or consumer base in the creation or promotion of advertising content, fostering engagement and relevance.