Which of the Following Classification Systems Can Be Quite Useful

question 112

Multiple Choice

Which of the following classification systems can be quite useful to B2B marketers for segmenting and targeting markets?

• A)GPO
• B)SIC
• C)NAICS
• D)NAFTA
• E)MERX

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Definitions:

Facial Language

The use of facial expressions to communicate emotions, intentions, or social information, forming an integral part of non-verbal communication.

Grapevine

An informal channel of communication within an organization, which is based on personal contacts and unofficial lines of communication.

Employees' Opinions

The perspectives, beliefs, and attitudes of employees regarding their workplace, workplace conditions, management, and organizational policies.

Official Communication Network

The formally established channels of information exchange within an organization.