Arthur, an Executive Who Works for a Pizza Chain, Determines

question 39

Multiple Choice

Arthur, an executive who works for a pizza chain, determines that the cheese used in the company's pizzas should be bought from a particular vendor, White Cubes Inc.He believes that White Cubes produces cheese that has a great taste and texture and that it suits the recipes that consumers enjoy at his outlets.The role played by Arthur is that of a(n) :

• A)influencer.
• B)buyer.
• C)mediator.
• D)decider.
• E)user.

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