A Visitor to an Ice Cream Parlour Is Interested in the Choco-Sundae

question 61

Multiple Choice

A visitor to an ice cream parlour is interested in the choco-sundae that the parlour specializes in, which contains nuts and honey procured from the best suppliers in town.However, the visitor does not like nuts in ice cream and decides to try another ice cream.With reference to the roles in a buying centre, the visitor can be considered the:

• A)gatekeeper.
• B)buyer.
• C)user.
• D)initiator.
• E)influencer.

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Definitions:

Induced Consumption

Refers to the portion of consumer spending that changes in response to changes in income levels, typically increasing as disposable income rises.

Dissaving

The action of spending more money than received as income, typically by drawing down savings or borrowing.

45-Degree Line

In economics, a graphical representation used in Keynesian cross diagrams, where the line represents points where aggregate expenditure equals national income.

APC

The average propensity to consume, which is the ratio of consumption spending to disposable income.