Gina Wants to Buy a Car

question 55

Multiple Choice

Gina wants to buy a car.Before buying it, she asks her friends for their opinions, reads reviews in consumer reports, consults several websites, and visits several dealerships.This is an example of:

• A)habitual decision making.
• B)an external search for information.
• C)impulse buying.
• D)an internal search for information.
• E)postpurchase dissonance.

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Definitions:

Marketing Plan Outline

A structured framework that summarizes the marketing strategies, objectives, and programs planned for a product or service.

Consistent

Showing steady conformity to specific characteristics, patterns, or behaviors over time.

Operating Philosophy

Operating philosophy is a set of guiding principles and beliefs that dictate how a business or organization is run and how it interacts with its stakeholders.