Mila Wants to Find Out More About a Newly Launched

question 48

Multiple Choice

Mila wants to find out more about a newly launched detergent.She seeks additional information on the product from her colleague who has used this particular detergent.This is an example of:

• A)an external locus of control.
• B)limited problem solving.
• C)an internal locus of control.
• D)ritual consumption.
• E)extended problem solving.

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Definitions:

Normalisation

The process of adjusting financial or other measurable data to eliminate the effect of certain variables, making them comparable in a different context.

Competitive Benchmarking

A process where a company compares its products or services against those of its competitors to identify areas for improvement.

External Benchmarking

The process of comparing a company's performance, products, or processes against those of leading competitors or industry standards.

Process Benchmarking

Examining and measuring business procedures and performance measures against top industry benchmarks or exemplary practices from different firms.