Examlex
Rangsey uses the ice hockey equipment of Mills International, a leading manufacturer of ice hockey products. The equipment is sturdy, light, and durable. Now Rangsey wants to use the equipment made by a company that is endorsed by Sidney Crosby, who scored the winning goal in the 2010 Winter Olympics in Vancouver. This new equipment is of the same quality as Rangsey's old equipment but is much more expensive. Still, Rangsey is convinced that this is what he wants.
-Which of the following needs is fulfilled when Rangsey uses the equipment for the very reason that it is expensive and also because it is endorsed by Sidney Crosby?
Salience
The quality of being particularly noticeable or important; the state at which something stands out from its background or context.
Stereotype Formation
The process by which individuals develop generalized beliefs or assumptions about particular groups of people, often based on limited or biased information.
External Motive
Influences or reasons for behavior that originate outside an individual, often involving rewards or punishments from the external environment.
Implicit Prejudiced Attitudes
Implicit prejudiced attitudes refer to unconsciously held prejudiced views towards certain groups or individuals which can influence behavior and decision-making without explicit awareness.
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