Marketers Can Do All the Followings to Influence Consumers Decision

question 41

Multiple Choice

Marketers can do all the followings to influence consumers decision process at the need recognition stage EXCEPT:

• A)Reminder advertising for the product
• B)Showing how a new product can enhance consumers' image
• C)Creating awareness about a new product
• D)Changing physical layout of a store to remind customers to buy certain products
• E)Invest on SEO of the company website

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Definitions:

Cash Sales Price

The amount of cash received from a transaction before any deductions, like discounts or returns.

Non-interest-bearing Note

A promissory note or loan agreement that does not require the borrower to pay interest, only to repay the principal amount.

Book Value Method

An accounting technique that determines the value of an asset based on its original cost minus any depreciation, amortization, or impairment costs.

Par Value

The face value of a bond or stock, as stated on the certificate, which is the amount paid out at maturity for bonds, or the stated value per share for stocks.