Anna Bought a Laptop from Cosmo-Z Electronics, Inc

question 80

Multiple Choice

Anna bought a laptop from Cosmo-Z Electronics, Inc.While working one day, the laptop suddenly crashed.Despite Anna's best efforts, she could not reboot it.She made a visit to the service centre, but they refused to check her laptop, saying that they did not have the requisite expertise.The centre also refused to make any alternative arrangements.Anna then decided to post her problems on Facebook to advise people not to buy computers from that company.This postpurchase review is an example of:

• A)affective components of attitude.
• B)nano-campaigning.
• C)limited problem solving.
• D)social risk.
• E)negative word-of-mouth.

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Definitions:

Unsought Product

Products that consumers do not actively seek out to buy, and may purchase only out of necessity or unforeseen need, such as emergency services or life insurance.

Shopping Products

Goods for which consumers will spend time and effort to compare quality, price, and perhaps style between different sellers before making a purchase.

Impulse Purchases

Unplanned buying decisions made by consumers on the spot, often triggered by emotions or the strategic placement of products.

Minimum of Effort

A principle suggesting that individuals, systems, or organizations naturally tend to select the path or decision that requires the least amount of work or effort.