In a Recession, Spending by Both Businesses and Consumers Is

question 18

True/False

In a recession, spending by both businesses and consumers is greatly increased.

Grasp the impact of advertisement characteristics (e.g., size, novelty) on consumer attention and sales.

Appreciate how repeated exposure to the same stimuli can lead to adaptation or habituation.

Understand contrast creation techniques and their role in capturing consumer attention.

Understand Weber's Law and the Just Noticeable Difference (JND) and their implications for retail and advertising.

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Definitions:

Thanatos

In psychoanalytic theory, the death drive representing an unconscious wish for death or self-destruction.

Conscious Mind

The aspect of the mind that is aware of one's self, thoughts, feelings, and surroundings.

Short-term Memory

Short-term memory is part of the memory system that holds a limited amount of information in mind for a short period of time, typically seconds to a few minutes.

Awareness Levels

Degrees of conscious knowledge or perception about a particular issue, subject, or situation.