Which of the Following Terms Refers to a Group of Products

question 41

Multiple Choice

Which of the following terms refers to a group of products that consumers are likely to use together or perceive as similar in some way?

• A)Product mix
• B)Product line
• C)Product portfolio
• D)Niche market
• E)Market mix

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Definitions:

Defense Mechanism

Psychological strategies used unconsciously by individuals to protect themselves from anxiety and to cope with reality.

Tantrums

Emotional outbursts, typically seen in children, characterized by crying, screaming, or aggressive behavior.

Humanist Psychologists

Psychologists who focus on individual potential and stress the importance of growth and self-actualization.

Positive Human Traits

Characteristics or qualities considered to be universally good or desirable in individuals, such as kindness, honesty, and courage.