Examlex
A market penetration strategy requires:
Refreezing
In the context of change management, refreezing refers to stabilizing the organization after a change has been made, ensuring new behaviors are solidified.
Co-opting
The process of absorbing new elements into a leadership or decision-making structure to avert threats or dissent.
Opponents
Individuals or groups who oppose or compete against another in a conflict, competition, or debate.
Driving Forces
Factors or elements that propel or direct certain actions, changes, or developments within an organization or system.
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