Promotion, the Fourth P of a Marketing Mix, Is Essentially

question 64

Multiple Choice

Promotion, the fourth P of a marketing mix, is essentially used by marketers to:

• A)communicate the value of their offering.
• B)create value for their offering.
• C)make their product or service readily accessible when and where the customer wants it.
• D)create value for customers' money.
• E)deliver the services associated with their offering.

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Definitions:

Acronym

A word formed from the initial letters of other words and pronounced as a single word (e.g., NATO, laser).

Big Five

A model describing five broad dimensions of human personality traits: openness, conscientiousness, extraversion, agreeableness, and neuroticism, used in psychological assessment.

Personality Traits

Enduring characteristics that describe an individual's behavior, mindset, and emotional patterns.

Serial-Position Effect

The tendency for individuals to recall the first and last items in a series best, and the middle items worst.