A Coffee Shop Attempted to Discover What Customers Really Wanted

question 80

Multiple Choice

A coffee shop attempted to discover what customers really wanted from their coffee-drinking experience.It found that people liked to chat over their cup of coffee without anybody disturbing them.Therefore, the coffee shop allowed its customers to stay as long as they liked, without requiring them to order a new cup of coffee every 20 minutes to stay in the shop.This is an example of:

• A)value orientation.
• B)brand orientation.
• C)product orientation.
• D)market orientation.
• E)sales orientation.

---

Definitions:

Fund-Raising

The act of collecting monetary donations or resources for a cause, project, or organization.

MasterCard International

A multinational financial services corporation known for processing payments between the banks of merchants and the card-issuing banks or credit unions of purchasers.

Free-Range Turkeys

Turkeys raised with the freedom to roam outdoors, presumed to have better living conditions than those kept in confined spaces.

USDA

The United States Department of Agriculture, responsible for developing and executing federal laws related to farming, forestry, rural economic development, and food.