A Firm That Wishes to Expand Globally Should Ideally

question 42

Multiple Choice

A firm that wishes to expand globally should ideally:

• A)analyze new customers' needs and wants on a segment-by-segment, region-by-region basis.
• B)think about new customers in terms of transactions rather than relationships.
• C)try to sell as many of its products as possible rather than focusing on making products consumers really want.
• D)focus on developing and distributing innovative products before understanding customers.
• E)encourage its employees to invest heavily in socially responsible actions and charities.