Differentiate Between Companies That Have a Sales Orientation and Companies

question 31

Essay

Differentiate between companies that have a sales orientation and companies that have a market orientation.

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Definitions:

Physiological Reaction

The body's automatic response to a stimulus, involving physical changes like heart rate increase, sweating, or hormone secretion.

Walter Cannon

Walter Cannon was an American physiologist who coined the term "fight or flight response," describing an animal's response to threats with a general discharge of the sympathetic nervous system.

Spinal Cord

A part of the central nervous system that runs down the vertebral column, transmitting messages between the brain and the body.

Sympathetic Nervous System

A part of the autonomic nervous system responsible for the body's 'fight or flight' response, regulating involuntary physiological functions.