A Major Sporting Goods Company Distributes Its Products Via Retailers

question 34

Multiple Choice

A major sporting goods company distributes its products via retailers.It offers attractive subsidies on its products to encourage retailers to sell higher volumes.Among the four Ps of marketing, this exemplifies the use of:

• A)people
• B)price
• C)place
• D)product
• E)promotion

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Definitions:

Free-Trade Zone

A designated area within a country where goods can be imported, stored, processed, and exported without the intervention of customs authorities.

North American Free Trade Agreement

An agreement signed by Canada, Mexico, and the United States, creating a trilateral trade bloc in North America aimed at reducing trading costs, increasing business investment, and helping North America be more competitive in the global marketplace.

Tariffs

Taxes imposed by a government on imported or exported goods, often used to protect domestic industries against foreign competition.

American Life

The social, cultural, and economic experiences and conditions characteristic of living in the United States.