Which of the Following Holds True for Customer Relationship Management

question 110

Multiple Choice

Which of the following holds true for customer relationship management (CRM) ?

• A)It helps a company to allocate resources and is used as an analytical tool in brand marketing, product management, strategic management, and portfolio analysis.
• B)It is a strategic performance management tool that can be used by managers to keep track of the execution of activities by the staff within their control and to monitor the consequences arising from these actions.
• C)It is a set of strategies, programs, and systems that focus on identifying and building loyalty among a firm's most valued patrons.
• D)It is a framework for industry analysis and business strategy to determine the competitive intensity and, therefore, the attractiveness of a market.
• E)It is a system of processes that enables organizations to centrally manage deployment of surveys while dispersing authoring and analysis throughout an organization.

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Definitions:

Negotiation

The process of discussing and arriving at a mutual agreement between parties with differing needs or interests.

Decision-Making

The process of making choices or selecting options among several alternatives based on criteria and judgment to achieve a specific objective.

Compromise

The resolution of a conflict or disagreement where all parties make concessions to reach a mutually acceptable outcome.

Good Negotiation

The process of discussing something with someone in order to reach an agreement that is beneficial for all parties involved.