The Process of Identifying Customer Segments That a Company Wants

question 76

True/False

The process of identifying customer segments that a company wants to target with its products and services requires market research.

---

Definitions:

Big Box

A big box refers to a large retail establishment, usually part of a chain, that offers a wide variety of merchandise in a single location, typically with a warehouse or department store design.

Nonprofit Corporation

An organization whose primary objective is to support an issue or matter of private interest or public concern for non-commercial purposes, without intending to generate profit for owners.

Transfer Rights

The legal ability to transfer one's interest or rights in a piece of property, asset, or contract to another party.

Restrictions

Limitations or conditions imposed by law, regulation, or agreement that control how something can be used or what actions can be taken.