What Does the "Mere Exposure" Effect Mean

question 126

Multiple Choice

What does the "mere exposure" effect mean?

• A)People being attracted to people of the same gender.
• B)Love at first sight.
• C)The disorder characterized by looking in a mirror too much.
• D)The tendency for people to like people whom they see frequently.

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Definitions:

Marketing Ethics

The area of applied ethics that deals with the moral principles behind the operation and regulation of marketing, covering issues such as honesty, fairness, and responsibility.

Brand Strategy

The long-term plan for the development of a successful brand in order to achieve specific goals.

Brand Name

The unique name given to a product or service by a company to identify and differentiate it in the market.

Brand Mark

A distinct symbol, design, or distinctive coloring or lettering that identifies a brand and differentiates it from others.