Examlex
The perfect-user failure rate for condoms is about ________ percent,while the typical-user failure rate for condoms is about ________ percent.
Geotargeting
Geotargeting is the practice of delivering content or advertisements to users based on their geographic location, often used in digital marketing to increase relevancy.
Geofencing
A location-based service in which an app or other software uses GPS, RFID, Wi-Fi, or cellular data to trigger a pre-programmed action when a mobile device enters or exits a virtual boundary set up around a geographical location.
Geographic Parameters
Variables or factors that define or restrict conditions based on geographic location or spatial characteristics.
Forrester's Social Technographics Model
A classification framework that segments consumers according to how they engage with technology, especially social media, ranging from creators to spectators.
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