While Doing a Content Analysis,you Train Four People to Analyze

question 104

Multiple Choice

While doing a content analysis,you train four people to analyze the data for you.When they finish,you run a statistical program that measures how well they agreed with one another's analysis of the same data.What are you measuring?

• A)Sampling variance.
• B)Intercoder reliability.
• C)Mean response pattern.
• D)Observational skills.

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Definitions:

Gross Profit

The difference between revenue and the cost of goods sold, before deducting overheads, salaries, and other operating expenses.

Net Income

After deducting taxes and expenses from its revenues, the resultant profit of a company.