When Masters and Johnson Made Follow-Up Contacts with the Participants

question 64

Multiple Choice

When Masters and Johnson made follow-up contacts with the participants what did they discover?

• A)Most participants had developed sexual disorders.
• B)Most participants were experiencing severe levels of stress and anxiety.
• C)The participants had not developed any sexual disorders.
• D)The participants felt that taking part in the research had a detrimental effect on their marriages.

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Definitions:

Global Segmentation

Segmentation that identifies a group of consumers with common needs and wants that spans the entire globe.

Market Segments

The groups of consumers who have shared characteristics and similar product needs.

VALS Framework

A psychographic tool that classifies consumers into eight categories based on their responses to a questionnaire, used for market segmentation.

Consumer Groups

Collections of individuals or organizations that act together to advocate for the rights and interests of consumers.