Management Should Determine the Specific Responsibilities of Personal Selling and the Role

question 117

Multiple Choice

Management should determine the specific responsibilities of personal selling and the role it will assume relative to the other promotional mix elements. Which of the following questions would best guide the management in determining these roles?

• A)What is the workflow followed in the advertising department?
• B)What is the total sales revenue of the industry in which the company operates?
• C)How many people work in each department of the organization?
• D)What is the market capitalization of the company?
• E)What specific information must be exchanged with potential customers?

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Definitions:

Demographic Segmentation

The process of dividing a market into segments based on variables such as age, gender, income, education, or ethnicity.

Psychographics

The analysis of consumer lifestyles to create a detailed profile, helping marketers tailor their strategies.

Behavioral Targeting

An online marketing method that uses web user information to strengthen advertising campaigns through personalized experiences.

Participatory Advertising

A marketing approach that involves the audience or consumer base in the creation or promotion of advertising content, fostering engagement and relevance.