At Which Stage of the Response Hierarchy Is Personal Selling

question 115

Multiple Choice

At which stage of the response hierarchy is personal selling least likely to be useful?

• A)product awareness
• B)demonstration
• C)product trial
• D)product purchase
• E)order-getting

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Definitions:

Sustainable Procurement

The practice of acquiring goods and services in a way that achieves value for money on a whole-life basis in terms of generating benefits not only to the organization but also to society and the economy, while minimizing damage to the environment.

Renewable Energy

Energy from sources that are naturally replenishing but flow-limited, like wind, solar, and hydroelectric power.

Zero-Waste

An approach to resource management aimed at preventing waste and promoting the reuse, recycling, and conservation of resources.

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