An Organization Wants to Screen Leads and Qualify Potential Buyers

question 56

Multiple Choice

An organization wants to screen leads and qualify potential buyers before salespeople call on them.Which of the following is the most cost-efficient method to do this?

• A)increase advertising in mass media
• B)use alternate channels such as retailing
• C)appoint external consultants to screen leads
• D)use direct-marketing techniques such as telemarketing
• E)hire highly qualified salespeople who can convince prospective customers

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Definitions:

West African Leaders

Political or cultural figures who have significant influence or authority in West Africa, impacting its history, politics, or socio-economic development.

Treaty of Utrecht

A series of agreements signed in 1713 that helped end the War of Spanish Succession, redistributing territories among various European powers.

Netherlands

A country located in Northwestern Europe, known for its flat landscape, canals, tulip fields, windmills and cycling routes.