Advertisements Often Seek to Create Needs Rather Than Merely Show

question 99

Multiple Choice

Advertisements often seek to create needs rather than merely show how a product or service fulfills them.Many critics claim that this aspect of advertising has an adverse effect on consumers' values.Which of the following is the main reason for this claim?

• A)Creating needs is likely to discontinue social stereotyping.
• B)Consumers are always aware of the difference between needs and wants.
• C)Creating needs encourages materialism in people.
• D)Advertising leads to easily-content individuals.
• E)Marketers who create needs are likely to gain a greater market share.

Comprehend the processes involved in memory errors and their implications for the reliability of memory.

Understand Ebbinghaus's contribution to memory studies, including the forgetting curve and relearning as a measure of retention.

Differentiate between recognition, recall, and relearning as methods of measuring retention.

Explain the impact of source-monitoring errors on memory accuracy and personal accountability.

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Definitions:

Quantity Changes

Variations in the amount of goods or services produced or consumed in response to changes in market conditions, such as price or consumer preference.

Price Changes

Variations in the cost of goods or services in the market over time.

Ockham's Razor

A principle stating that in explaining a thing, no more assumptions should be made than are necessary.

Irrelevant Detail

Information that does not have a direct impact on the conclusion or outcome of a particular issue or situation.