Examlex
Defenders of advertising say it is unrealistic to attribute a firm's market dominance and barriers to entry solely to advertising.
Logistics
the process of planning, implementing, and controlling the efficient and effective forward and reverse flow and storage of goods, services, and related information from point of origin to point of consumption.
Supply Chain Management
The active management of supply chain activities to maximize customer value and achieve a sustainable competitive advantage, encompassing everything from production to product delivery.
Economies of Scale
Cost advantages that enterprises obtain due to their scale of operation, with cost per unit of output generally decreasing with increasing scale.
Pull Strategy
A supply chain strategy in which customer orders drive manufacturing and distribution operations.
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