A Lapse in Ethical Standards or Judgment in Advertising and Promotion

question 48

Multiple Choice

A lapse in ethical standards or judgment in advertising and promotion can be more damaging to a company than a lapse in other disciplines. Which of the following is a reason for this?

• A)Advertising and promotional actions are highly visible and subject to scrutiny.
• B)Advertising and promotion are the least expensive of all marketing efforts.
• C)Customers are more aware of the activities within an organization than they are of its marketing techniques.
• D)Governments do not regulate the flow of information in the other disciplines.
• E)There is a two-way interaction between marketers and audience in advertising and promotion.