Advertisements Often Seek to Create Needs Rather Than Merely Show

question 99

Multiple Choice

Advertisements often seek to create needs rather than merely show how a product or service fulfills them.Many critics claim that this aspect of advertising has an adverse effect on consumers' values.Which of the following is the main reason for this claim?

• A)Creating needs is likely to discontinue social stereotyping.
• B)Consumers are always aware of the difference between needs and wants.
• C)Creating needs encourages materialism in people.
• D)Advertising leads to easily-content individuals.
• E)Marketers who create needs are likely to gain a greater market share.

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