Most Critics of Advertising Tolerate Informative Advertisements Better Than Persuasive

question 2

Multiple Choice

Most critics of advertising tolerate informative advertisements better than persuasive advertisements. Which of the following reasons best explains why it is hard to engage in only informational advertising?

• A)Customers also want to obtain information from sources other than advertising.
• B)Information presented in advertisements often lacks credibility.
• C)It is difficult to separate informational advertising from persuasive advertising.
• D)Customers would not buy products or services without being persuaded.
• E)Advertisements should create needs for marketers to reach their profit objectives.

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Definitions:

Exchanges

Transactions where goods, services, or securities are traded between two parties without the use of cash.

Other Parties

Refers to third parties or external entities involved in transactions or agreements outside of the primary parties concerned.

Business Gives

Likely refers to corporate philanthropy or donations made by businesses to charitable organizations or causes.

Vendor Lists

Vendor lists are compilations of suppliers and service providers that a company uses for purchasing goods or services, often maintained to streamline procurement processes.