Which of the Following Statements Is True of Advertising Targeted

question 91

Multiple Choice

Which of the following statements is true of advertising targeted to African American and Hispanic consumers?

• A)For many years, advertisers ignored African American and Hispanics as identifiable subcultures and viable markets.
• B)Over the past two decades, marketing and advertising programs targeted at African American consumers have decreased.
• C)Hispanics or African American have always appeared more often in TV advertisements than white people.
• D)The use of Hispanic people as spokespersons has been prevalent since the conception of print ads.
• E)Hispanics and African American together constitute the largest consumer group in the United States.

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Definitions:

Discouraging Strikes

Strategies or policies implemented by employers or governments aimed at preventing strikes by addressing worker grievances or limiting the right to strike.

Strikes

A work stoppage caused by the mass refusal of employees to work, usually aimed at securing better wages, hours, or working conditions from their employers.

Final Offer Arbitration

A dispute resolution process where each party presents their final offer, and the arbitrator chooses one, without the option for modification.

Conventional Arbitration

A dispute resolution process where a neutral third party makes a binding decision to resolve a conflict between parties, typically used when other forms of negotiation have failed.