Which of the Following Statements Is TRUE of Online Behavioral

question 80

Multiple Choice

Which of the following statements is TRUE of online behavioral advertising (OBA) ?

• A)OBA permits only those advertisements that provide detailed information about an advertiser's products and services.
• B)Companies engaged in OBA are monitored by the Federal Trade Commission (FTC).
• C)OBA is based on the seven Self-Regulatory Principles for Electronic Retailing.
• D)OBA uses information collected across multiple unaffiliated websites to predict a user's preferences.
• E)OBA is regulated by the Electronic Retailing Self-Regulation Program (ERSP).

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Definitions:

Digital Communication

The exchange of information through electronic means, utilizing technologies such as email, social media, and messaging apps.

Writing Skills

The ability to express ideas and communicate information effectively through written text.

Paragraph Length

The measure of a paragraph's length in sentences or words, influencing readability and reader engagement.

Readable

The quality of text being clear and easy to understand or interpret by the reader.