The _____ Examines Advertising Claims in Direct-Response Advertising, Including Infomercials

question 36

Multiple Choice

The _____ examines advertising claims in direct-response advertising, including infomercials and home shopping channels.

• A)Children's Advertising Review Unit
• B)Vision Council of America
• C)National Association of Broadcasters
• D)Electronic Retailing Self-Regulation Program
• E)Independent Business Alliance

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Definitions:

Extracellular

Pertaining to or situated outside a cell or cells.

Intracellular

Located or occurring within a cell or cells, relating to activities or elements inside cells.

Event-related Potentials

Measured brain responses that are the direct result of a specific sensory, cognitive, or motor event.

ERPs

Event-Related Potentials, a measured brain response that is the direct result of a specific sensory, cognitive, or motor event.