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In order to circumvent the liquor advertising ban in India, CT Inc., the manufacturer of Bright Beer, introduced bottled water under the same brand. The company ran a series of ads promoting its bottled water carrying the "Bright Beer" brand name and hoped to build awareness. In this scenario, CT Inc. utilized _____.
Intercept
In regression analysis, the constant term that represents the value of the dependent variable when all the independent variables are zero.
Alpha
In finance, a measure of performance on a risk-adjusted basis, calculating the excess return of an investment relative to the return of a benchmark index.
Regression Equation
An equation that describes the average relationship between a dependent variable and one or more explanatory variables.
Beta
A metric representing the instability or consistent risk involved in a security or portfolio relative to the entire market.
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