Which of the Following Statements About Making Creative Decisions for International

question 7

Multiple Choice

Which of the following statements about making creative decisions for international advertising is TRUE?

• A)The creative approach used in a company's primary market typically transfers well to foreign markets.
• B)Creative strategy development for international advertising is basically similar in process and procedure to that for domestic advertising.
• C)Emotional appeals such as humor work well in virtually any country, irrespective of differences in cultural backgrounds and consumer perceptions.
• D)A product must be positioned similarly in each market, transcending dissimilarities in consumers' usage patterns and habits.
• E)Localized advertising plays no role in making creative decisions for international advertising.

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Definitions:

Internal Auditors

Professionals who conduct audits within an organization to review and evaluate the adequacy of internal controls and compliance with policies and regulations.

Evaluate

To Evaluate means to systematically assess something by considering its merits, qualities, or values, usually in a detailed and analytical manner.

Internal Controls

Steps and guidelines set by a business to secure the trustworthiness of its financial and accounting information, promote ethical accountability, and inhibit fraud.

Establishment of Responsibility

An accounting control principle that ensures tasks are assigned to individuals in a way that accountability can be determined.