One Method of Testing How Consumers Relate to an Ad

question 104

Multiple Choice

One method of testing how consumers relate to an ad and process the information it contains is to measure _____, the degree of brain activation that occurs when they look at the ad.

• A)electrodermal response
• B)cerebral response
• C)beta activity
• D)alpha activity
• E)Pupillometrics

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Definitions:

Drug Addicts

Individuals who have developed a physical or psychological dependence on substances that are detrimental to their health and well-being.

Birth Order

A concept suggesting that the order in which a person is born in their family affects their personality and behavior.

Biological Factors

Elements rooted in genetics and physiology that influence an individual's health, behavior, and personality.

Own Experience

Personal encounters or events that an individual goes through in life, contributing to their knowledge and perspective.