Examlex
Concept testing is a method of pretesting finished ads.
Memory
The processes by which information is encoded, stored, and retrieved.
Functional Fixedness
A cognitive bias that limits a person to using an object only in the way it is traditionally used, preventing them from seeing potential alternative uses.
Mental Set
A tendency to approach situations in a certain way because that method worked in the past, possibly hindering the ability to find alternative solutions.
Cognitive Map
A mental representation of the layout of one’s environment.
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Q27: Which of the following factors has led
Q27: Which of the following components is most
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Q103: _ are used to measure an advertising