Which of the Following Is an Argument Against Measuring Advertising

question 43

Multiple Choice

Which of the following is an argument against measuring advertising effectiveness?

• A)costs in terms of time and money
• B)lack of flexibility
• C)need for autonomy to those who control advertising
• D)lack of accountability
• E)decrease in advertising efficiency

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Definitions:

Sikhism

A monotheistic religion that originated in the 15th century in the Punjab region of South Asia, founded by Guru Nanak and continued by successive gurus.

Afterlife

The belief or concept concerning the continuation of existence in some form after death, varying significantly among different religions, cultures, and philosophies.

Agnostic

Someone who thinks it is impossible to know whether gods exist, but does not deny the possibility.

Atheist

A person who does not believe in the existence of a god or any gods.