Posttesting Is Designed To

question 53

Multiple Choice

Posttesting is designed to:

• A)eliminate the problems associated with the primacy and recency effects.
• B)check the impact of positioning statements.
• C)serve as input into the next period's situation analysis.
• D)determine what psychological factors will influence ad perception.
• E)avoid problems associated with selective perception.

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Definitions:

Opportunity Cost

Abandoning the possibility of gains from alternative options by selecting one choice.

Vending Machine

An automated machine that provides items such as snacks, beverages, and other products to consumers after money, a credit card, or a specially designed card is inserted into the machine.

Bag of Chips

A packaged snack made from thinly sliced potatoes or other vegetables, fried or baked, commonly seasoned and served in a sealed bag.

Candy Bar

A confectionery item that typically combines chocolate with other ingredients like nuts, caramel, or nougat.